Conceptualized and executed each aspect of first two pilot locations, including lodging, dining and guest programming. 

Co-Founder, Head of Experience

Led operational oversight for all financial models during the due diligence and opening phases. Trained onsite management team to own P&L.

Managed operational feasibility and brand alignment during development processes including location scouting for new properties and design & build for 100-seat restaurant. Project managed design of Stemple Creek glamping site and custom pre-fab cabins.

Created a cohesive brand narrative and guest experience across all physical and digital touch points

Created a cohesive brand narrative and guest experience across all physical and digital touch points