Row 7 Seed Company
Row 7 is a seed & produce company breeding for flavor and nutrition, founded by Chef Dan Barber. Managed Activations & Partnerships for product launch in Whole Foods Market.
Led leadership team through concept design for activations to support a product launch across 95 Whole Foods Market locations.
ConceptualizeBuilt nimble freelance team to run month-long blitz campaign that included sourcing and constructing a mobile Row 7 Garden Truck popping up at Whole Foods locations and partner restaurants across NYC to tell the Row 7 seed-to-table story.
ExecuteEnsured project was executed on-time and within budget. Delivered post-production debrief for future iterations.
Project Management & Post Production