Kathryn is passionate about bringing new projects to life and helping mission-oriented organizations scale their vision. For the past 10+ years she has worked with the goal of building a more sustainable future through hospitality and food systems change.

She works with for-profit, not-for-profit, and civic organizations bringing new ideas and concepts into the world. Projects include concept development, brand strategy, partnership & events, project management and more depending on the needs of the business.

Projects

  • Hill Farm Inn & Restaurant (Sagra Property)

    Built an agritourism concept in Sunderland, VT including rebrand of a 31-key hotel, the development and opening of a 70-seat restaurant and event space, and the reintroduction of an agricultural program to the property.

  • Row 7 Seed Company

    Row 7 is a seed & produce company founded by Chef Dan Barber, breeding for flavor and nutrition. Managed Activations & Partnerships for product launch in Whole Foods Market.

  • Shelterwood Collective

    Concept development and financial model for retreat center on 900-acre BIPOC owned forest management collective.

  • Le Pain Quotidien

    Brand Marketing Manager for international, organic restaurant chain with 95 US locations.

Services

  • Work with clients to define their concept and create a cohesive narrative, be it for a pitch deck or customer/guest experience.

  • Develop and execute bespoke partnership & event strategy to achieve client goals including increasing brand awareness, community engagement, and fundraising initiatives.

  • Depending on where the organization is in its journey, work to build new brands, re-articulate existing ones and develop strategies for increasing brand awareness.

  • Manage diverse stakeholders and contractors to ensure projects are completed successfully brought to life whether it be bringing a new space into this world or launching a new product.

  • Build financial models for new or existing hospitality projects and oversee operational budgeting and investor relations.

Contact

kathryn.arffa@gmail.com


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